TED Taps Supercast to Launch Paid Podcast Subscriptions
Apr 19, 2022
VICTORIA, BC / Apr 19, 2022 — TED Audio Collective, a collection of podcasts for the curious, will soon offer paid subscriptions to its popular TED Talks Daily podcast, thanks to a new partnership with podcast subscription platform Supercast.
TED’s award-winning podcast, TED Talks Daily, curates thought-provoking ideas on every subject imaginable—from artificial intelligence to zoology—given by the world's leading thinkers and creators. It’s enjoyed by millions of listeners each month.
Through the new partnership with Supercast, TED members will be able to enjoy a premium ad-free version of TED Talks Daily, plus all of the existing perks they get with TED membership, like exclusive programming, social events, and more.
TED members will be able to listen to TED Talks Daily Premium in the podcast player of their choice, including Apple Podcasts, Spotify, and Google Podcasts, with a simple two-tap signup.
“Offering premium versions of our podcasts for listeners continues our ongoing expansion and enhancement of the popular TED membership program,” said Alan Seiffert, Head of Global Business Development at TED. “Using Supercast’s world-class technology, TED members will enjoy an even deeper, ad-free listener experience with just a few clicks to their private podcast feeds. TED is excited about building this with Supercast, and we’re looking forward to even more growth and member satisfaction.”
“Collaborating with TED is a dream come true,” said Jason Sew Hoy, Supercast CEO. “We’re excited to help TED deepen their relationship with their members, leveraging the most intimate medium of all—audio.”
Supercast is a podcast subscription platform powering millions in revenue for independent podcasters and content networks. The platform works seamlessly with any podcast player, delivering content to listeners wherever they want it with a simple two-tap subscription process. Supercast’s top 10 podcasters gross more than $12 million per year from podcast subscriptions alone. For more information visit https://www.supercast.com/.
About TED Audio Collective
The TED Audio Collective is a collection of podcasts for listeners curious about everything from philosophy and psychology to science, technology, business and unexpected pathways in between—all curated through TED’s lens of “ideas worth spreading.” TED is one of the top 20 podcast publishers, according to Podtrac, reaching millions of listeners from virtually every country on the planet.