Fantasy Fangirls made the decision to migrate their Fantasy FanClub from Patreon in order to give their subs a better user experience while simultaneously hoping to grow their premium community. With Supercast’s help, they did both – and more.

Within the first few weeks of their migration they had:

• Doubled their monthly revenue
  
• Migrated 75% of their existing paid audience from Patreon to Supercast
  
• Attracted 50% net-new subscribers

This is how they did it.

Step I: Identify the perfect migration moment

Fantasy Fangirls is a chart-topping podcast hosted by sisters Nicole and Lexi who deep dive into beloved fantasy stories one series at a time. 

In particular, fans love their recaps of the Empyrean series by Rebecca Yarros. So, with the release of the third book in the series, Onyx Storm, just a few weeks away, they knew that it was the perfect time to mobilize their audience and take ownership of their premium subscription.

Centering the FanClub’s new rollout around the book release allowed them to re-launch their premium subscription when fan-fever would be at a new peak.

Creator takeaway: The most successful migrations use upcoming community milestones to generate an organic groundswell of momentum. Find yours and capitalize on it.

Step II: Set the tone for your migration

The Fantasy Fangirls team made it a point that their existing subscribers would not only experience a seamless transition from Patreon to Supercast, but that they’d have a good time doing it! For instance, the show’s Executive Producer, Hayden, shared a funny, high-energy video walking people through the required steps while putting the team's excitement around the move on full display. 

This made the transition both easy and enjoyable, and Hayden’s enthusiasm was contagious - here’s just some of the feedback the team received from their subscribers:

• “I need a Hayden walk through to go through my daily life! This was amazing. So fun for something that can be tedious.”
  
• “Easy and entertaining instructions!! Thanks Hayden!!!!”
  
• “We need more Hayden content!! Thanks, that was the first migration that was actually fun!”
  
• “This was the BEST experience I have ever had when switching platforms. I’m an engineer and have worked for many, many years with various systems and I’m really, really impressed by how easy you made this. It’s great to feel like my membership fees are well used and the system is well thought out.”

Facilitating a smooth transition in this fun and entertaining way helped ease any worries FFG’s subscribers had about switching platforms and got people excited about the change – in the end, 75% of their premium audience migrated to Supercast within the first month.

Creator takeaway: Your migration can (and should) be used as a moment to reinforce what your existing subscribers love about you, your show, and your community.

Step III: Don’t shy away from consistent, enthusiastic promotion

Not only did the Fantasy Fangirls team make it simple for their existing subs to make the switch, they also put on a masterclass in promoting their premium subscription at a time when their free audience was ballooning alongside the release of Onyx Storm. This drove a number of net-new signups, ultimately resulting in the team more than 1.5Xing their overall subscriber count throughout the course of their migration.

For example, this Instagram post detailed why the team decided to move away from Patreon and outlined the great upgrades that came along with making the switch.

On the same day Nicole and Lexi released a dedicated announcement episode on their public feed, further outlining the benefits of joining the Fantasy FanClub on Supercast.

Since launch day, promotion has continued across FFG’s social media, continually underscoring all of the benefits of becoming a subscriber.

For instance, this post answered some frequently asked questions about the subscription.

And this one talked about one of the main perks of joining the FanClub, gaining access to the FFG book club!

Every time fans hear about the FanClub, it’s clear why it’s something to be excited about, and consistently reminding listeners about the perks of the subscription keeps FOMO at the forefront.

Creator takeaway: Show your audience that your subscription is valuable and explain what they’re missing out on if they don’t sign up. They need to see it to believe it, so this isn’t the time for ambiguity or passiveness - be loud and proud!

Results

“We don’t know what to do with ourselves now after how well this has gone,” said the show’s EP, Hayden.

“Everyone I’ve worked with on the Supercast team has been awesome. Coming from Patreon where I still have an unanswered support ticket from three months ago it’s just night and day different,” he continued.

“When we first started talking about the migration we were told Supercast could help us double our revenue within the first year. We already hit that as of our first month on the platform. We’re also saving a ton of money on fees and we’ve already added a number of new subscribers, too. All of this will allow us to hire additional support, and we might even be able to do some spinoffs or launch a new show!”

In just a few short weeks, Fantasy Fangirls completely transformed their business by moving to Supercast. With strategic timing thanks to a fundamental understanding of their audience, a fun and seamless subscriber migration experience, and intentional continued promotion, Fantasy Fangirls proves that with the right platform and approach, ambitious goals can be achieved even faster than imagined.